Moscow’s Central Children’s store

After reopening Central Children’s Store is home to more than 100 stores spread over 73,000 square meters. The building is 6 stories high and claimed to be the biggest complex of children’s stores in the world. The renovated store is a clash of the old and new. The historical exterior remained untouched, but once inside, visitors will be impressed by the state-of-the-art technology used on every floor.

The whole store is packed with interactive zones to entertain kids of all ages, including parents and other adults. Besides the interactive zones it’s the digital signage solution that plays a leading role in creating the ultimate shopper experience.

The digital signage solution includes nothing less than 600 screens, 200 players and more than 30 video walls. At the Central Children’s Store, digital navigation kiosks show shoppers the way on the six floors that house children’s toys and games, a toy museum and an enormous food court hosting a Space playground.

The self-service kiosks are touchscreens with interactive maps of the entire building. The interface is plain and simple to make sure the most important audience understand where to go: the children.

In the Central Children’s Store the interior decoration is subject to thematic concepts and seasonal changes. The large-scale and complex decorations cover all floors of the building, including the corridors. With PADS4 they can directly adept to new concepts and changes. If required, new content designs can be pushed to each of the 600 displays all at once. Meaning the transition on the screens to for example the Christmas holidays will be an effortless process.