One of those requirements was to incorporate analytics in their digital signage. Being up to date and relevant is of the utter most important for a grocery store, and the data-driven PADS4 platform ticked all the boxes for displaying content based on real-time data. For anonymous audience measurement, Fifth Screen selected Quividi as PADS4 has an out-of-the-box Quividi data provider already included. Quividi is one of the leading names when it comes to audience analytics. Their platform makes it possible to deliver content perfectly suitable to engage and convert audiences, all while protecting privacy.
Located at the entrances, and point of sales at the fresh produce and deli departments, it’s hard to miss the advertisements. The data they get from audience measurement, allows them to always be relevant for their customers.
This also pictures an important reason for them to choose PADS4; it’s ability to easily integrate the audience measurement software. PADS4 can be installed on your existing equipment. No big changes are needed, and it can easily be combined with other software. The integration with Quividi proves that.