UAE Exchange wanted to bind all of the stores screens with one technology solution, to make sure they did not have to create different presentations for all those screens. With our PADS4 Viewer Variables feature, UAE Exchange was able to tell PADS4 which data was variable. With this information, creating variable content within the same presentation suitable for different screens at various location became effortless.
Each of their 150 stores displays subjective content on promotional campaigns or internal announcements based on location and other store specific aspects. With Viewer Variables, the content can be made specific, making it more relevant when it comes to information for customers and employees.
PADS4 was not only chosen for its Viewer Variables feature. For UAE Exchange, PADS4 offered an effective channel to engage their employees. Based on the location of the screens, UAE Exchange can differentiate internal messages addressed to employees. It became easy to inform employees about internal policies, product launches, events, personal wishes and much more.