Digital Signage – Making smart cities reality


Digital Signage
Making smart cities reality


In a race towards a digitally connected world, cities and nations across the globe aspire to become “smart”. Setting the scene for growth, improving the quality of life, and becoming more sustainable remain key priorities for decision makers, who look to technology, big data and the IT industry to provide digital solutions to modern quandaries.

Cities from Mumbai to Manchester are in the process of adopting the smart cities concept, and it remains a goal for developed and emerging economies alike. Because smart city initiatives are deployed in areas of high population density, the benefits are considerable. While the exact benefits vary between geographical locations, they broadly include more efficient governance, safer societies, improved education, superior healthcare services, and better crisis management.

Naturally, the strategic use of innovative technology to generate large-scale efficiencies and benefits underpins the smart cities concept. Because effective, versatile, and intelligent communication is crucial to the development of a smart city – or, in the case of Singapore, a smart nation – digital signage has emerged as a key component of this brave new world.

“Within the context of a smart city, there are many potential advantages and applications of intelligent software like PADS4” says Jurjen Noorloos, Technical Sales Manager at NDS. “Displays can be controlled centrally and content can be tailored to an almost unlimited degree, supplemented by real-time analytics and data insights.”


Public transportation is perhaps one of the most crucial applications for digital signage solutions. The provision of efficient and sustainable public transportation is one of the key targets for many smart city initiatives across the world.

“Smart digital signage offers almost endless versatility in this area,” explains Ammar Sabbagh of Smart Cities at Ericcson. “Signage could be used to display real-time estimated arrival for buses and trains, points of interest for tourists, and real-time guidance on how to reach destinations. An interconnected network of displays could also offer public authorities the opportunity to broadcast safety advice in the event of a public emergency.”

Business could also benefit from using data-driven signage in locations with high traffic from public transport and take traditional bus-stop advertising to the next level.


One of the key considerations for modern cities is sustainability, particularly as populations expand and preexisting natural resources are expended. Using smart city initiatives to track water waste and fuel consumption could empower authorities to make evidence-based decisions and tackle sustainability issues at the source – an important development for cities like Singapore and Dubai where water supply remains a formidable challenge.

Using PADS4 signage in strategic locations – e.g. on buildings or in metro networks – could also remind consumers of the importance of making sustainable choices. Consumer awareness of sustainability issues is likely to be key to conserving resources and cutting emissions in the long term. For example, it could be highly beneficial for people to see the real-time CO2 output of the metro network, particularly in comparison to that of an individual car.


However, PADS4 technology applications don’t end with helpful public service announcements. The software can also be used to send instant messages and push notifications directly to individual desktops – opening up what could prove to be a crucial channel of internal communication for authorities. For instance, this could allow instant communication with a large number of public service workers during city-wide and regional transformation.

In times of change, such as the transition to a smart city, good internal communication is crucial to ensuring optimum productivity and morale. PADS4 technology can help authorities to streamline and control internal messaging from a central location, providing a useful tool whether organizations are deploying a long-term internal communications plan, or managing a last-minute crisis.


“Effective, versatile and modern forms of communication are proving essential to the development of digitally connected smart cities,” concludes Bjørn Pieper, Chief Commercial Officer at NDS. “As a leading provider of digital signage solutions, including the industry leader PADS4, we are well-positioned to help governments and commercial partners make smart cities a reality, and we are excited to see whay the future holds for both this industry and cities around the world.”

Are you interested in how PADS4 can help you create a smart environment? Contact us!