Singapore Pools has over 300 branches and authorized retail outlets that offer lottery games, such as Toto, 4D and Singapore Sweep and Sports Betting. People can place bets on football matches, motor racing events and horse races.
Since its formation, Singapore Pools has been playing an important role in gradually changing the turbulent, risky gambling scene of the 1960s and 1970s. Nowadays the social cost to individuals and families has become more manageable. As a socially responsible gaming operator, Singapore Pools upholds selfregulating guidelines in the way they run our operations day-to-day.
To easily and consistently promote their responsible gaming campaign in all of their outlets and branches, the gaming company turned to digital signage. Through their nationwide digital signage network, they are able to educate customers about playing with care, playing within their means and dealing with the risk of problem gambling. Next to their responsible gaming campaign, they deploy PADS4 to display event messages, lottery and betting updates. Singapore Pools use the XML data connection in PADS4 to import and display the realtime gaming and betting data.
Singapore Pools has been a satisfied PADS4 customer for over a decade now. To date approximately 450 displays all over Singapore are centrally managed from one location. The network has been implemented and monitored by Skycom Satellite Systems Pte Ltd. They are recognized leaders in end-to-end next generation solutions for IPTV and digital signage in Asia. The Digital Signage system covers all their Livewire venues, branches and outlets.