Based on the position and direction of the ferry the content on the screens are being triggered by GPS coordinates.
Every route has been divided into 5 zones. Each zone requires different content, based on passengers’ demands and ferry location, varying from boarding procedures, to safety videos and tourist information.
Furthermore, PADS4 managed to collect and display the required information by connecting with a wide variety of data sources such as Twitter, Weather and News feeds, the Wagenborg web shop and POS system.