As one of the fastest growing quick service restaurant chains in Poland, Kebab King was looking for a solution to change their static menu boards with dynamic, attractive menus to draw more customers to their restaurants. With 39 locations spread across Poland, their new system needed to be easy to manage and flexible, with real-time changes being another requirement. Together with our partner VC System, PADS4 gave them the result they needed.
Like many restaurants around the world, Kebab King had static, poster menu boards with traditional backlights above their counter. These posters made it difficult to implements promotions or new menus, since each location had to make these changes happen separately. Not only are these activities labor intensive, they are also cost intensive, given that posters need to be changed instantly when menus or items on the menus change. Kebab King wanted their new solution to be more user-friendly, more attractive for potential customers, uncomplicated to change, manageable from a distance, and more cost-efficient.
VC System installed a digital signage system powered by PADS4 that lived up to all their expectations. The first part of their installation included menu boards above the counter. 49’’ and 55’’ screens from LG, Samsung, and iiYama create an eyecatcher for customers. Instead of static menu boards, they now have colorful and bright content that is impossible to miss. Besides the fact that the screens attract attention from customers, they are easily changed when for example there are seasonal products, promotional campaigns, or when items are out of stock.
The counters are not the only areas that improved with the implementation of PADS4. The windows in each restaurant got a huge upgrade. 32’’ Samsung displays now attract passerby with clear, bright and appealing content. Kebab King displays the current discounts and promotions, guiding as many people as possible inside. Many of their screens can be used in vertical and horizontal orientation, meaning endless configurations can be formed fitting the content on the screens.
Our partner VC System Poland offers modern solutions to visualize data. From audiovisual solutions to performing analyses, creating attractive designs and offering the best services, with many years of experience, VC System helps their customers achieve their goals.