BASF today offers company and industry news as well as items of general interest. Videos, livestreams, stock market values, current developments in the company, including news regarding the economic, political and social environment of BASF. BASF today starts up every day at 7.00 a.m. displaying the latest news and updates. The newsfeeds are enhanced and refreshed during the day. Editors can distribute presentations with an endless variety of multimedia formats and can quickly adapt to structural and ad-hoc changes in the organizational structure.
BASF today allows employees worldwide – from trainees and the laboratory technicians to executives – to have a glance at the bigger picture of their own location on innovations, products and achievements of the company they work for. Through this channel BASF also targets external groups such as candidates, customers, partners and other visitors.
The display kiosks are positioned in prominent locations on company premises, such as entrance gates, receptions and visitors’ centers. BASF today gives not only co-workers, but also visitors, customers and business partners a real insight in the activities and achievements of the chemical company.