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Attracting customers using a video wall

Biagio jewelers is an independent jewelery chain, founded in 1989 by the creative jeweler and diamond specialist Biagio Patalano. The owners started their business 20 years ago with a clear vision to create a store that could visit people with an extensive collection of jewelery designed and crafted in a way that you would not find anywhere else, except in London, New York and Europe. Today, this vision become a reality. With a shop in Bicester and Thame are Biagios supplier of some of the most popular brands and top designers such as GUCCI, Emporio Armani and Jorge Revilla.

Looking for a digital eyecatcher

In striving to continue to improve the business Biagio Patalano decided to take up the challenge and opening a brand new store in Bicester. The new store was three times as large as the previous store and is destined to be the brand’s showpiece.

After using video walls in other situations, the owner knew it was something that could give the wow-factor to place in the new store. It was recognized that the video wall could be used to attract customers at the entry, to show in-store videos and dynamic content.

Aspirational content enriches shoppers experience

With a clear vision of the final impact to be achieved, the owner turned to the web for inspiration and made contact with Anders+Kern (A+K), a valued PADS reseller in the UK.

With the PADS4 resellers technical team involved from the early stages of the project they were able to liaise with third party contractors including electricians and shop fitters. This ensured everything was in place so the video wall could be installed to provide the wow factor.

The video wall content is driven by PADS4 digital signage software and is used to show aspirational content and brand videos to prospective customers. For example, video content is provided by Jorge Revilla and GUCCI showing jewellery and watches being made by hand.

Biagio the Jewellers decided they wanted to have minimal involvement in creating and managing content themselves and were only concerned with seeing the end result. PADS4 enables this customer to have the content hosted and managed from a remote server location, by anyone with the right access permissions.

Video wall contributes to in-store brand awareness

The video wall and digital signage have proven to be a success in raising brand awareness within the store. Now thanks to the scalability of PADS4 digital signage software, Biagios have the opportunity to roll out their signage to other stores or locations whenever they are ready to expand.

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Video walls for Biagio Jewelers

Biagio jewelers is an independent jewelery chain, founded in 1989 by the creative jeweler and diamond specialist Biagio Patalano. The owners started their business 20 years ago with a clear vision to create a store that could visit people with an extensive collection of jewelery designed and crafted in a way that you would not find anywhere else, except in London, New York and Europe. Today, this vision become a reality. With a shop in Bicester and Thame are Biagios supplier of some of the most popular brands and top designers such as GUCCI, Emporio Armani and Jorge Revilla.

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